Agentic Buying on CloudX

Today, we are launching the first version of agentic buying on CloudX.

Since inception, our vision has been to deliver you powerful mobile advertising infrastructure, operated by intelligent agents. We started on the supply side. Automation coupled with our monetization as code philosophy delivers a 10x better monetization product. Our trusted auction infrastructure TEE 2.0, connects your ad stack to the outside world. The result is more revenue with less effort.

Earlier this year, several of our publishers asked if we could apply the same philosophy and approach to acquiring new users. We realized that an interoperable, intelligent platform would make it possible to unlock their own data for better performance and more control for the first time. As we connect that platform and logic directly to other publishers and the outside world, we can offer a new, differentiated channel for growth.

In the past, this would be too hard to operate without massive bidding infrastructure. Bidding well requires a huge investment in performance and modeling, and a big team to operate it all. With agents, we realized that these problems can be managed effortlessly, just as we do today on the supply side. 

As a first step, we decided to build a creative generation tool. It makes it easy to generate beautiful creatives. Your existing app and ad unit assets you’ve already set up inside CloudX turn instantly into ads that you’d be proud to run far and wide. You can read more about it on our Creative Generator Launch post where we have a full video walkthrough and sizzle reel.

A new model for growth, enabled by intelligence

Agentic buying is not only about the technical and product innovations that you will start to see coming at a rapid pace. It’s also a different economic model.

For years, user acquisition has run through ad networks and demand-side platforms, for good reason. Buying users well takes a lot at once: aggregating supply and demand, settling payments, modeling who is worth bidding on, and bearing the risk of buying impressions to deliver installs. Very few publishers could assemble all of that alone, or wanted to attempt to do it, so these platforms bundled it. The price of this bundle is typically a margin. If there are multiple counterparties, like in programmatic, this margin adds up quickly as the number of companies involved grows. In a vertically integrated ad network model, this margin is usually an arbitrage in practice. 

With our agentic platform, for the first time, you can grow by buying directly from your peers. Agentic buying makes publisher-to-publisher buying possible on CloudX: you acquire users by purchasing inventory directly from other publishers, on terms you can see, with no arbitrage or extreme margin. And you can cross-promote across your own portfolio, with agents optimizing for lifetime value instead of shuffling installs at a loss. 

Building it piece by piece

Agentic buying is an extension of the CloudX ethos publishers have trusted for the past year: transparent pricing, a trusted environment where your data stays yours, and the freedom to use as much or as little of the platform as you want. 

User acquisition at scale has many moving parts, and we're building them deliberately. As with the rest of CloudX, each component is interoperable, composable, and operable by agents, working together and getting better as the intelligence does. Please send us an email at hello@cloudx.io to learn more and get started!