CloudX is Now Generally Available

Four months ago, CloudX launched with three demand partners and a handful of publishers. Today, we're generally available with seven bidders: Meta, Unity, Liftoff, Magnite, InMobi, Mintegral, and Moloco. All competing in the same verified auction. At the same time, we’ve been hard at work adding the publisher features that our first batch of customers have been asking for. We put together a quick demo video to give you an idea of the power of our Monetization as Code and Agentic enabled approach:

Integrate In Minutes Across Your Whole Portfolio with Agentic Installation 

On the publisher side, CloudX's monetization as code approach is now live and battle-tested: line items for multiple auction scenarios, per-request price floors, real-time analytics, log-level access, release tracking, and auction simulation. Our MCP and agent stack lets publishers integrate in fifteen minutes and configure their setup conversationally.

Implement New Monetization Ideas with Claude Opus 4.5 Built In 

CloudX also gives publishers full observability into the auction — bids, outcomes, and performance at the request level. Publishers control who competes, how inventory is accessed, and can optimize monetization against long-term value, not just clearing price.

Incremental Programmatic Demand - without Network SDKs 

As Dan wrote last week, we've also opened the door for omnichannel programmatic buyers to compete alongside SDK bidders — same auction, same take rate, same TEE-verified mechanics. Publishers now have access to the full spectrum of demand, from performance to brand, without adding more SDKs. More partners are coming in Q1 and Q2.

Thank You for Your Support! 

Of course, these features are just the start. 

Our vision of an agentic future for mobile advertising is coming true faster than we ever could have imagined. Progress seems to even be accelerating. We wouldn’t be able to do it without the support of the community that we’ve been lucky to be a part of for the better part of fifteen years. 

So we’re pleased to announce long-term partnership commitments from two of the biggest and most forward thinking publishers that we know. We’ve been working with them for 15+ years, so while they are new to CloudX, they are old friends: Scopely and 52 Entertainment. Our friends at Unity have partnered with us on the buy side, along with InMobi, Mintegral and Moloco.

“At Scopely, we’re committed to driving innovation across the gaming ecosystem. CloudX provides unique capabilities for our ad inventory, and we’re excited to be an early partner.” — Sen Sun, SVP, Marketing Tech, Data Analytics & Advertising, Scopely

“AI has transformed user acquisition—from network algorithms to creative generation. We believe supply-side infrastructure is next, and CloudX is the team and product to get it done.” – Vincent Tessier, CMO, 52 Entertainment

“CloudX and InMobi share a vision of bringing more intelligent solutions to market that drive better outcomes for both publishers and advertisers. This partnership makes perfect sense for our leading mobile-first omnichannel ad exchange as the collective industry enters a new era of transformative growth.”  — Kunal Nagpal, Chief Business Officer, InMobi Advertising 

"Mintegral is thrilled to partner with CloudX. Together, we will drive great outcomes for publishers across the ecosystem." — Phoena Pang, VP, Americas and Global Partnerships, Mintegral.

“Moloco’s partnership with CloudX is great for publishers. Together, we supply them with high-quality, brand-safe demand while driving meaningful ad revenue uplift.” — Yoni Markovizky, Moloco’s Global Head of Supply