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Bidder Funnel reporting

Reporting can now be viewed as a Bidder Funnel as well as the existing Auction Funnel.

Auction Funnel counts one row per ad request, so a bidder only appears once it has won. Bidder Funnel splits the same auctions by the bidders they called, adding the denominators that were missing.

What’s new

  • Bid requests: See how often each bidder was asked to bid.
  • Responses: See how often each bidder responded.
  • Losing bids: See what a bidder bid when it lost.
  • Breakdowns: Split the funnel by app, bidder, ad format, OS, country, priority, ad unit, round, bid outcome, and SDK error.

Getting started

On the Reporting page, open the report heading above the date controls and switch to Bidder Funnel. Read the reporting docs for every metric.