Continental Expeditions, Inc. d/b/a CloudX (“we,” “us,” “our,” or “CloudX”) strives to support a trustworthy and transparent digital advertising ecosystem for all publishers, demand partners, advertisers, and users. 

This Demand Partner Policy (“Policy”) is designed to ensure that any advertiser, media buyer, ad agency, demand-side platform, brand or merchant, another provider of advertisements, or any other entity that bids on ad inventory or serves ads through the Services (“Demand Partners”) aligns with the advertising policies of our customers, intermediaries, and publishers using our Services. All Demand Partners that submit bids to or serve advertisements through our Platform or otherwise use our Advertising Services must adhere to this Policy. This Policy applies in addition to any other policies or agreements governing your use of the Platform or Advertising Services. Terms that are not defined in this Policy have the definition set out in the agreement governing your use of the Platform and the Advertising Services.

We may update this Policy from time to time, and any revised version will apply to you when we post the updated version on our website or otherwise provide you with reasonable notice of such changes.

General Compliance Obligations

You must comply with this Policy and all applicable laws and other requirements in connection with your bidding on ad inventory and serving of advertisements, and your other use of the Platform and Advertising Services. You will keep appropriate documentation of your compliance. Applicable laws and other requirements include any laws, rules and regulations, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, regulatory requirements or self-regulatory guidance, intellectual property and license restrictions, for all of the locations where your ads are shown. You must obtain any consents and make all necessary disclosures required with our Platform or use the Advertising Services. We may request that you provide documentation of your compliance. If you don’t comply with this Policy, we may suspend or terminate your access to the Platform and Advertising Services as provided in the Terms.

Prohibited and Restricted Content

You cannot integrate with the Platform or use the Advertising Services to advertise or promote prohibited content. You may be required to seek preapproval or meet other conditions in order to advertise or promote restricted content.

Prohibited Content

Demand Partners may not integrate with the Platform use the Advertising Services to promote or advertise any of the following prohibited content:

• content that is illegal, promotes illegal activity, or infringes on the legal rights of others, including without limitation, privacy or intellectual property rights.
• content that promotes or relates to the sale of fraudulent or unlawful goods or services.
• products or services that cause damage, harm, or injury, including without limitation: recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; drug paraphernalia, substance abuse, weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; or tobacco products.
• advertisements targeting children.
• pornographic or sexually explicit content, sexually explicit nudity, sex trafficking, sexual exploitation, adult merchandise, adult entertainment other obscene content.
• content that includes foul, vulgar or obscene language.
• content that promotes products or services that are designed to enable dishonest behavior, including without limitation: hacking software or instructions; services designed to artificially inflate ad or website traffic; document forging; or academic cheating services.
• shocking content or content promoting hatred, intolerance, discrimination, harassment, or violence, excessive profanity, threats, or content that can be characterized as bullying or intimidation toward individuals or groups, promotes hate groups or symbols, or any other hate speech that promotes hateful behavior or ideologies or advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, immigration status, refugee status, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. 
• content promoting harm, e.g. images depicting violence or gore, or content that promotes murder, self-harm, or animal cruelty, graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events.
• content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations.
• defamatory or libelous content, or other information that is patently false, misleading, deceptive, or intended to harm or damage the reputation of others, or that impersonates a third party individual or organization.
• content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements.  This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. 
• content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices. 
• malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.

Restricted Content

CloudX may, in its sole discretion and without any obligation, allow the promotion or advertisement of certain content subject to additional legal or industry restrictions. Subject to our permission and your compliance with applicable law and any supplemental requirements we may establish from time to time, Demand Partners may be able to integrate with the Platform or use the Advertising Services to advertise or promote the following content:

• alcohol 
• gambling or the promotion of gambling related activities, including services that enable users to place wages or play games to win prizes.
• Marijuana, CBD and other cannabis/hemp derivatives
• Nicotine/tobacco and related products
• Political or cause-based advertising
• Financial products or services, including cryptocurrency or alternative financial assets, prediction markets, and the like
• Health-related websites, including pharmaceuticals, wellness products, or similar health content
• Any other non-prohibited content subject to local advertising or marketing restrictions

Regardless whether your monetization of restricted content is allowed on our Platform or through the Advertising Services, you accept liability for your content and the actions you take on the Platform and the Advertising Services you request. You are required to ensure that your advertising and content monetization complies with local legal requirements, including geographic targeting restrictions and age verification requirements. If you are subject to age verification requirements, you must ensure that you respond to required age signals, and ensure that respond to or serve ads in a manner inconsistent with applicable age designations.

If we receive a complaint about an advertiser’s advertising campaign, we reserve the right to (i) disclose the advertiser’s and/or the your identity to that complainant, and (ii) immediately suspend or terminate the Demand Partner’s access to the Platform and Advertising Services.

You will disclose clearly any data collection, sharing, and usage by you through the Services or in connection with any advertising campaign provided through the Service. 

Ad Requirements

In addition to the other content prohibitions and restrictions set forth above, you may not use the Services to deliver ads to children or deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

• Ads must comply with all applicable laws, including labeling and disclaimer requirements, advertising guidelines, and similar requirements.
• You must comply with any ad specifications and other technical requirements specified by CloudX in our documentation. You must respect all bid request specifications and requirements and provide any supplemental information as required.
• If you provide an HTML ad, those ads must comply with any documentation or specifications provided by CloudX. HTML ads must not operate in way that violates bid request specifications,  end user consents, or applicable data processing limitations.
• Any ad content (e.g., images, audio, or video) generated in whole or in part using artificial intelligence must include any disclosures or labels required under applicable laws, and any other measure required by applicable law. You are responsible for obtaining all rights in and to AI generated content,  and for any liability arising from the use of AI generated content in ads. We may specify additional requirements for AI generated content, and you will comply with them.
• You may not in any way attempt to circumvent, bypass, or evade detection by systems of processes designed to ensure that ads do not violate this Policy, nor the enforcement of this Policy. You will abide by CloudX’s decisions regarding ad content, and correct any violation of this Policy. 

Privacy Requirements  

Your integration with the Platform and use of the Advertising Services must comply with all applicable laws and regulations. Without limiting your obligations under applicable law, you must:

• Publish and comply with a privacy policy that is clear and comprehensive, and that describes your collection, use, and disclosure of personal data, including for targeted advertising or data “sharing” purposes, including related measurement activities. The privacy policy must be prominently posted and easily accessible to the public and end users. 
• Your privacy policy must specifically list CloudX as a third-party that collects data, describe how data is shared with and used by third parties like CloudX, and include the following statement and link in your privacy policy.  “For more information about CloudX’s collection and use of your information visit: https://cloudx.io/privacy”
• You must provide direct notice to and obtain the appropriate consent from end users relating to your processing of personal data, as required by applicable law. Any consent must be informed, specific, and freely given. 
• You must respect all end user or device-based privacy choices made known to you (whether via GPC/GPP/TCF consent/opt-out signals or other similar methods), including those limiting ad personalization, tracking or measurement, limiting or restricting data use, or age gating/age-specification. You must cease processing when you no longer have a lawful basis to process personal data, including upon a withdrawal of consent, or where an end user objects to processing where the end user’s interests prevail.
• You must follow all of our documentation and otherwise integrate with our Platform in a manner that ensures that you pass through any consent signals or flags in a manner recognized by our Platform. If you use a consent management platform, you are responsible for correctly configuring it. 
• You must comply with all obligations of applicable self-regulatory codes of conduct applicable to you, including (without limitation) your obligations under the IAB’s Multistate Privacy Agreement and Transparency and Consent Framework Policies and procedures (as applicable).
• You must implement and maintain commercially reasonable technical and organizational measures to protect personal data from unauthorized disclosure, use, or other processing, and to protect your services from unauthorized access or other malicious activity. 

No sensitive Data 

You may not provide or make available to us, the Platform, or use the Advertising Services to process, create, or derive any personal data relating to or that could reasonably reveal an individual’s racial or ethnic origin, immigration, refugee or veteran status, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, or other ‘omic data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws.  

No child directed services or children’s data

You may not provide or make available to CloudX, directly or indirectly, data collected from a known child or from a service directed at a child, as determined under applicable law. You may not use the Services in any way or otherwise use any aspect of the Services to knowingly or intentionally deliver ads to an end user who qualifies as a “child” under applicable laws. 

If required under applicable law, you must obtain all appropriate consents from individuals who are minors who but not children, as determined under applicable legal requirements. 

In addition, you may not use the Services to respond with or serve an ad directed to children, or otherwise in a way that could implicate the Children’s Online Privacy Protection Act (“COPPA”) or other similar laws in any other jurisdiction. CloudX does not knowingly collect personal information from children or serve ads to or directed at children.

Any violation of this section by any Demand Partner may subject your account to immediate termination, and we may prohibit you from integrating with the Platform or using the Advertising Services in perpetuity, without further recourse.

Enforcement

Any actual or suspected violation of this Policy (or any agreement governing your use of the Platform and the Advertising Services) may result, in CloudX’s sole discretion, in CloudX blocking or limiting ads from appearing against your Property, the suspension or termination of your account or access to the Platform, and limit or cease providing Advertising Services to you, and/or the suspension, withholding, or termination of any payments potentially owed to you.  

How to Contact Us

Please contact legal@cloudx.io with any questions regarding this Policy.