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CloudX Exchange on by default

CloudX Exchange is now available to publishers as one more bidder in your auction. It routes bids from participating third-party demand partners, and once your account accepts the CloudX Exchange addendum it’s switched on by default.

What’s new

  • One more bidder: Bids from participating third-party demand partners compete in your auction.
  • On by default: Accepting the addendum turns CloudX Exchange on and selects it on the line items in your live configuration, unless your account manager has already set it for your account. New line items start with it selected.
  • Per line item control: Manage it under Bidders on any line item. It isn’t selected on line items whose only bidders are CloudX Direct or AppLovin waterfall, or on native reel line items.

Getting started

An admin accepts the CloudX Exchange addendum in the dashboard. Exchange demand fills only on apps whose app-ads.txt file includes the CloudX lines, and only for ad formats the exchange partners support. Read the CloudX Exchange docs for the details.