Unambiguous Lift: Total Revenue in CloudX

CloudX builds the tools a mobile app publisher needs to monetize their work, but publishers have other options. Our partners regularly compare their traffic's performance on CloudX to its performance on other mediation platforms. Integrating CloudX has to do more than turn an impression into revenue; it has to deliver revenue in excess of what that impression would earn elsewhere.

We launched the Total Revenue overview so you can see our incremental impact in one place. You shouldn't have to make uninformed commitments or dart between dashboards to construct comparisons yourself.

The Total Revenue dashboard collates performance data from connected mediation platforms so you can differentiate between a partner delivering real growth and one just cannibalizing revenue you were already earning elsewhere. It shows an app's performance on CloudX alongside its external, off-CloudX performance, down to ad-unit granularity and segmented by app, device OS, country, and format.

You can apply the full suite of CloudX tools to this data. For example, the CloudX Agent can help you use insights from other mediation platforms to fine-tune your CloudX auction setup.

CloudX sources external revenue data by syncing the aggregate reports available from supported mediation platforms. To start syncing, check out our Total Revenue dashboard documentation or link a mediation platform in your Data Sources settings.