Out in the World: Dispatches from Three Months in the Field
Dan Sack
"CloudX feels like a fundamentally modern take on monetization infrastructure. Even the first version felt ahead of what the industry has built over the last two decades."
— Mobile Gaming Publisher
Six months ago, we announced CloudX with a $30 million Series A, three demand partners, and a thesis: mobile publishers deserve ad infrastructure built for the intelligence era. In February, we shipped GA.
This quarter has been about scaling up with a dependable playbook for incremental publisher revenue.
Publishers across verticals are seeing material revenue lifts. Here are some examples.
Dating App Publisher
Half a dozen apps running CloudX as a parallel auction, seeing revenue lifts ranging from 11.5% to 20.7%, and an average lift of 14%.
"The CloudX SDK has delivered meaningful revenue lift from day one, and has become a core part of our monetization strategy. The whole team has been a pleasure to work with, and it’s clear they have built something special."
Health & Fitness App Publisher
“CloudX is showing very promising results for publishers. I have seen gains between 8% and 20% on video inventory with their first look product."
Music & Audio App Publisher
Dozens of titles live, most running CloudX as their primary auction, with a growing number running it in parallel. Average revenue lift of 8%, with the highest performing A/B test seeing a 19% revenue lift.
“We started with one app. Once we saw consistent uplift and gained confidence in the parallel auction setup, CloudX is now scaling across our full portfolio.”
Casual Games Publisher
Five titles live with CloudX: 4 running CloudX first look, 1 running CloudX parallel auction. Seeing 15–20% revenue lift.
“Not only are we generating additional revenue from CloudX, but CPMs and revenue are also rising across our other mediation partners due to increased auction competitiveness. We're keen to explore more in this new dynamic with CloudX.”
These results are driven by what we've shipped since launch: TEE-verified auctions, monetization as code, multi-round auctions, direct access for omnichannel programmatic buyers, A/B testing, and most recently, our CloudX CLI.
On the demand side, we're now live or integrating with over a dozen partners, spanning SDK networks and omnichannel programmatic buyers. We're scaling up non-SDK demand on the platform, including some of the biggest names in digital media buying. Same verified auction, same transparent fee.
CloudX works as a complete monetization platform, or runs seamlessly alongside existing infrastructure. We wrote a terminology guide on the various integration architectures. Our integrations respect existing platform policies and focus on what actually drives incremental value for publishers.
If you're a mobile publisher interested in what CloudX can do for your business, or a buyer looking for in-app supply access, reach out to hello@cloudx.io.